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Anonymity, Why is heart-is.co.uk anonymous to start with?

Question: Anonymity, Why is heart-is.co.uk anonymous to start with?
Answer: A few reasons, one when researching websites similar to heart-is.co.uk I heard a lot of reports of people(especially young attractive females) being propositioned, so I decided to make heart-is.co.uk anonymous to start with.

Two, people of a certain age will remember the case of “Suzy Lamplugh” see wikipedia for full details:

https://en.wikipedia.org/wiki/Disappearance_of_Suzy_Lamplugh

So I decided I would try to make heart-is.co.uk as safe a space as possible for the heart-is.co.uk user base.

Three, both landlords/agents and tenants need to be careful when approaching the stage of the deal when handing over money, read this for an example of what can go wrong: https://www.property118.com/tenants-saved-existing-landlord-fake-landlord-scam/

Finally a lot of websites similar to heart-is.co.uk list the agent etc, I feel a property should stand on its own merits not on the merits of a brand name and this also gives the smaller less well known landlord or agent a fair shot at the market.

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